Twentieth Century Fox Home Entertainment, Spot411 and The Cimarron Group announced today an exclusive partnership to launch FoxPop, coinciding with the Blu-ray Disc and DVD release of Night at the Museum: Battle of the Smithsonian on December 1. FoxPop is a home entertainment first, enabling viewers to use their iPhone or computer to create a personalized, social and interactive entertainment experience while watching Twentieth Century Fox Home Entertainment’s Night at the Museum: Battle of the Smithsonian Blu-ray Disc or DVD.
FoxPop is a downloadable iPhone and computer application that “listens” and syncs in seconds to an exact moment in a movie, using real-time audio recognition technology. As events pass in the timeline of the film, facts and trivia automatically “pop up” on the iPhone or computer, offering viewers new information each time they watch a movie. Whether it’s an actor on the screen, an exotic location, or a catchy song, FoxPop instantly provides everything viewers want to know about the scene.
Additional application features include the ability for fans to share and chat with friends while watching a film via social networks such as Facebook and Twitter. A collapsible dashboard – the “Now Playing” feature – provides people with a large space to see information about the characters, places and trivia related to the film.
