Here are “First Look” images of Alex Pettyfer in CBS Films’ “Beastly.” opening in theaters July 30,2010.

Beastly is directed by Daniel Barnz (“Phoebe In Wonderland”) and stars Vanessa Hudgens and Alex Pettyfer

“Beastly” is an edgy teen romance about learning how to see past false surfaces to discover true inner beauty.

Kyle Kingson (Alex Pettyfer) has it all – looks, intelligence, wealth and opportunity – and a wicked cruel streak. Prone to mocking and humiliating “aggressively unattractive” classmates, he zeroes in on Goth classmate Kendra, inviting her to the school’s extravagant environmental bash. Kendra accepts, and, true to form, Kyle blows her off in a particularly savage fashion. She retaliates by casting a spell that physically transforms him into everything he despises. Enraged by his horrible and unrecognizable appearance he confronts Kendra and learns that the only solution to the curse is to find someone that will love him as he is – a task he considers impossible.

Repulsed by his appearance, Kyle’s callous father banishes him to Brooklyn with a sympathetic housekeeper and blind tutor. As Kyle ponders how to overcome the curse and get his old life back, he chances upon a drug addict in the act of killing a threatening dealer. Seizing the opportunity, Kyle promises the addict freedom and safety for his daughter, Lindy (Vanessa Hudgens) if she will consent to live in Kyle’s Brooklyn home. Thus begins Kyle’s journey to discover true love in this hyper-modern retelling of the classic “Beauty and the Beast” story.